By using contrasting businesses, describe examples of how the internet is used.

P2-Content 

Comparison between John Lewis & Marks & Spencer

The Internet is a worldwide network of computers that can send data over long distances in short periods of time. That objective for business is on aggravating profits, which obliges effectiveness what's more benefit. Companies can use the internet to boost efficiency in many ways. Some companies have business models that are completely reliant upon the Internet.

Marks & Spencer

Marks & Spencer was established in 125 years ago. Firstly the new stores were called ' Penny Bazaars and the idea of it were in order to inspire customers to buy products without any hesitation. By 1900, Makes & Spencer had expanded to include 36 penny Bazaars and 12 High Street shops. And there are over 76,000 people works for Marks & Spencer both in the UK and they also expend their business to overseas with 40 areas outside the U.K.

John Lewis

The first shop of John Lewis was begun at London's Oxford Street in 1864. With the slogan of 'Never Knowingly Undersold', John Lewis attracted lots of customer to come because their impressive brand image, which means the price of their selling products, will always be the lowest around the neighborhood. And this lasts for over 75 years. The co-own business pattern encourage the employees serving customers with high quality goods and services as suppliers.

Uses of internet for the companies

⦿ John Lewis

Communication

Communication is one of the primary uses of the Internet in business. Email permits laborers will convey rapidly for you quit offering on that one another, benefits of the business accomplices furthermore customers. Businesses can also conduct meetings over the internet using video conferencing software, which can potentially save on the cost of business travel.

Advertising

Fig-1

Advertising is another way businesses use the Internet.Internet pages are essentially like billboards that are transmitted right into the homes of consumers. Companies pay websites for ad space where they can attempt to entice consumers to buy their products or visit their website, advantage of web advertising over advertising in media like magazines, television, Facebook, twitter etc. It allows consumers to purchase goods within a minute or two of seeing the advertisement.

Sales

Many companies use the Internet to generate sales. Companies often have online sales systems that customers can use to browse products and place orders by entering credit card information. Online shopping will be helpful for customers, since they can shop at anytime from anywhere, without having to visit a specific retail location. Internet shopping additionally permits clients to analyze costs the middle of distinctive vendors rapidly furthermore effortlessly.

⦿ Marks & Spencer

Communication

Fig-1

Communication is one of the primary uses of the Internet in business. Email permits laborers will convey rapidly for you quit offering on that one another, benefits of the business accomplices furthermore customers. Businesses can also conduct meetings over the Internet using video conferencing software, which can potentially save on the cost of business travel.

Advertising

Advertising is another way businesses use the Internet. Web pages are essentially like billboards that are transmitted right into the homes of consumers. Companies pay websites for ad space where they can attempt to entice consumers to buy their products or visit their website, advantage of web advertising over advertising in media like magazines, television, Facebook, twitter etc. It allows consumers to purchase goods within a minute or two of seeing the advertisement.

Sales

Fig-2

Many companies use the Internet to generate sales. Companies often have online sales systems that customers can use to browse products and place orders by entering credit card information. Online shopping will be helpful for customers, since they can shop at anytime from anywhere, without having to visit a specific retail location. 

Gauge Customer Interest

Business owners use the Internet to monitor customer purchasing trends and interests. To discover what everyday people think about a particular product or service, business owners can visit online social networking sites and message boards. Taking in this input serves benefits of the business managers aggravate their items preferred.

Explain the uses of internet for business activities.

Information can be easily transmitted to any destination in matter of seconds, so organizations use internet for fast and smooth running.

24/7 Business Services

Fig-1

Internet is running all the time people are using the internet around the world. Now to take advantage of internet you can create, market product and services on the internet 24 hours. An E- commerce website can sell 24 hours. This is not possible in offline business. In offline business customers come when you open the shutter of your shop. At today, you can get those order, you could business product, accept installment what's more administrations anytime, also anyplace in the universe.

Promotion

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Promotion, as a general term, includes all the ways available to make a product and/or service known to and available to purchase by customers. Word of mouth is considered by many to be the most effective way to promote a business, and best of all it is free. Studies have shown that over 90 percent of consumers use recommendations from friends or family when choosing products or services. 

Marketing automation platforms

Fig-3

The utilization of advertising mechanization platforms for business may be an additional focal point that is presently sought after. Automation mean internet application, software is used to manage, run and grow the business. You can automate social media marketing, content marketing and email marketing, sales, customer management, employee management and business inventory management works.

Employee training and development

Employee training and development is very important to grow and run a business successfully. On the internet, there are various methods that your staff can access and they can improve their skill in their own pace. Abilities and ability improvement on the internet is altogether not difficult. On online courses, YouTube, blog need aid different wellsprings to workers will enhance employment aptitudes.