P2-Content
Comparison between John Lewis & Marks & Spencer
The Internet is a worldwide
network of computers that can send data over long distances in short periods of
time. That objective for business is on aggravating profits, which obliges
effectiveness what's more benefit. Companies can use the internet to
boost efficiency in many ways. Some companies have business models that are
completely reliant upon the Internet.
Marks & Spencer
Marks & Spencer was established in 125 years ago. Firstly
the new stores were called ' Penny Bazaars and the idea of it were in order to
inspire customers to buy products without any hesitation. By 1900, Makes &
Spencer had expanded to include 36 penny Bazaars and 12 High Street shops. And there are over 76,000 people
works for Marks & Spencer both in the UK and they also expend their
business to overseas with 40 areas outside the U.K.
John Lewis
The first shop of John Lewis was begun at London's Oxford
Street in 1864. With the slogan of 'Never Knowingly Undersold', John Lewis
attracted lots of customer to come because their impressive brand image, which
means the price of their selling products, will always be the lowest around the
neighborhood. And this lasts for over 75 years. The
co-own business pattern encourage the employees serving customers with high
quality goods and services as suppliers.
Uses of internet for the companies
⦿ John Lewis
Communication
Communication is one of the primary uses of the Internet in
business. Email permits
laborers will convey rapidly for you quit offering on that one another,
benefits of the business accomplices furthermore customers. Businesses can also
conduct meetings over the internet using video conferencing software, which can
potentially save on the cost of business travel.
Advertising
Advertising is another way businesses use the Internet.Internet pages are essentially like billboards that
are transmitted right into the homes of consumers. Companies pay websites for
ad space where they can attempt to entice consumers to buy their products or
visit their website, advantage of web advertising over advertising in media
like magazines, television, Facebook, twitter etc. It allows consumers to
purchase goods within a minute or two of seeing the advertisement.
Sales
Many companies use the Internet to generate sales. Companies
often have online sales systems that customers can use to browse products and
place orders by entering credit card information. Online shopping will be helpful for customers, since
they can shop at anytime from anywhere, without having to visit a specific
retail location. Internet shopping additionally permits clients to analyze
costs the middle of distinctive vendors rapidly furthermore effortlessly.
⦿ Marks & Spencer
Communication
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Fig-1 |
Communication is one of the primary uses of the Internet in business.
Email permits laborers will convey rapidly for
you quit offering on that one another, benefits of the business accomplices
furthermore customers. Businesses can also conduct
meetings over the Internet using video conferencing software, which can potentially
save on the cost of business travel.
Advertising
Advertising is another way businesses use the Internet.
Web pages are essentially like billboards that
are transmitted right into the homes of consumers. Companies pay websites for
ad space where they can attempt to entice consumers to buy their products or
visit their website, advantage of web advertising over advertising in media
like magazines, television, Facebook, twitter etc. It allows consumers to
purchase goods within a minute or two of seeing the advertisement.
Sales
![]() |
Fig-2 |
Many companies use the Internet to generate sales. Companies
often have online sales systems that customers can use to browse products and
place orders by entering credit card information. Online shopping will be helpful for customers, since
they can shop at anytime from anywhere, without having to visit a specific
retail location.
Gauge Customer Interest
Business
owners use the Internet to monitor customer purchasing trends and interests. To
discover what everyday people think about a particular product or service,
business owners can visit online social networking sites and message boards.
Taking in this input serves benefits of the business managers aggravate their
items preferred.
Explain the uses of internet for business activities.
Information can be easily transmitted to any destination in matter of seconds, so organizations use internet for fast and smooth running.
24/7 Business Services
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Fig-1 |
Internet is running all the time people are using the internet around the world. Now to take advantage of internet you can create, market product and services on the internet 24 hours. An E- commerce website can sell 24 hours. This is not possible in offline business. In offline business customers come when you open the shutter of your shop. At today, you can get those order, you could business product, accept installment what's more administrations anytime, also anyplace in the universe.
Promotion
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Fig-2 |
Promotion, as a general term, includes all the ways available to make a product and/or service known to and available to purchase by customers. Word of mouth is considered by many to be the most effective way to promote a business, and best of all it is free. Studies have shown that over 90 percent of consumers use recommendations from friends or family when choosing products or services.
Marketing automation platforms
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Fig-3 |
The utilization of advertising mechanization platforms for business may be an additional focal point that is presently sought after. Automation mean internet application, software is used to manage, run and grow the business. You can automate social media marketing, content marketing and email marketing, sales, customer management, employee management and business inventory management works.
Employee training and development
Employee training and development is very important to grow and run a business successfully. On the internet, there are various methods that your staff can access and they can improve their skill in their own pace. Abilities and ability improvement on the internet is altogether not difficult. On online courses, YouTube, blog need aid different wellsprings to workers will enhance employment aptitudes.
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